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E-commerce is booming in Egypt thanks to the immense support of the Egyptian government for startups and e-commerce businesses. The country has the largest population of internet users in the MENA region, and this is only expected to grow in the coming years. E-commerce is projected to grow by 19.43% by 2022-2025, resulting in a market volume of US$13.18bn.

 E-Commerce in Egypt

 This growth is driven by the increasing number of online shoppers and improved infrastructure. Cash-on-delivery is still very popular in Egypt, but the value of card payments is increasing as well. 41.36 million people purchased consumer goods via the internet in Egypt with an average spend of $79/year in 2020, making for a $3.27 billion market. With continued strong growth and favourable conditions, e-commerce is set to continue thriving in Egypt.

The current state of E-Commerce in Egypt

E-commerce is the leading pillar of Egypt's ecosystem and is growing rapidly not only in Egypt but all over the world. The number of people who do online shopping is constantly increasing, and this trend is expected to continue in the future.

 E-commerce has been one of the fastest growing industries in Egypt in recent years and its growth is projected to continue trending upwards. Many of Egypt's current offline national brands and retailers have the opportunity to establish themselves online and reach a larger audience. The current state of e-commerce in Egypt is very positive and provides great opportunities for businesses to grow and expand their reach.

The potential for E-Commerce in Egypt

E-commerce has the potential to be a leading pillar of Egypt's economy and could help to boost the country's tech startup landscape. The industry is expected to grow rapidly in the coming years, but faces challenges such as reaching its potential market size and becoming more competitive.

The challenges of E-Commerce in Egypt

E-commerce has become a central element in the economic growth and the expansion of world trade. However, In addition to problems in logistics, legal and payment problems stand as major challenges in the face of e-commerce. The lack of legal recognition of electronic contracts and signatures is one of the main obstacles to development. 

The results show that technical barriers are the most important barriers followed by legal and regulatory barriers, whereas lack of Internet access and awareness raise SME awareness about e-commerce opportunities. Electronics, entertainment, airline tickets, and fashion are the most common internet transactions. E-commerce in Egypt confronts various challenges: only about 5 percent of businesses are online while 95 percent of users shop online. 

Most online transactions are in the categories of electronics, entertainment, airline tickets and fashion. E-commerce faces numerous challenges in the Egyptian market including low credit card penetration rate, lack of trust among buyers and sellers, high shipping costs, limited payment options and cross-border regulation issues. In my opinion, the

The opportunities for E-Commerce in Egypt

The Egyptian e-commerce market is one of the most promising in the MENA region. The country has a population of over 100 million and the biggest factor propelling e-commerce growth in Egypt is the immense support granted by the Egyptian government to startups and e-commerce businesses. E-Commerce in Egypt is expected to increase by 30% by the end of 2022, according to a report released by BOOST. 

Since 2015, Egypt's government has worked with UNCTAD to boost e-commerce in the Arab-speaking world's most populous market, where most business is still conducted offline. The government's efforts have been successful in creating a favorable environment for e-commerce businesses to grow and thrive. 

In addition, improved infrastructure and logistics are making it easier for businesses to operate online and reach customers throughout the country. With continued support from the government and private sector, the prospects for further growth in Egypt's e-commerce market are excellent.